Boomiz App: Brand content strategy

Boomiz App is a group project for a Brand content strategy course. We were given the subject of "The Silver Economy" and after defining the target audience and the main problems they were facing we were asked to find a solution by creating a brand as well as all the brand content strategy that comes with it. 

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Boomiz App is a friendship dating application for the elderly. It focuses on the scourge of loneliness and isolisation of seniors. The main feature is an interactive map that allows the 60+ years old to find activities around their home and therefore create friendships based on their personality and interests.