Le Closet
I did my end of Masters internship as a Marketing, Influence and e-Merchandising Assistant at Le Closet, the leading French clothing rental company.
I was in charge of influencer strategy, including both setting up large-scale campaigns (150 influencers, 300+ publications/month) with nano-influencers, and establishing regular 'direct' collaborations and partnerships with micro- and macro-influencers. I was also in charge of managing the social networks (Instagram and Tiktok) and creating content on a daily basis and during photo shoots.
Take a look at Le Closet's social media pages to find out more about my work :)
Social media management
Management of social media and editorial planning, organisation of giveaways and publications in collaboration with other brands (Je ne sais quoi, Bliss Stories, Weleda, etc...)
An overview of the feed during the summer months and the back-to-school/autumn period
Content Creation
Reels and Tiktok videos
Influence
Management of collaborations with 150 nano influencers and 300 publications generated per month (via the Skeepers platform): selection of profiles, Closets' orders, optimisation of the content created (Social Ads, organic, Spark Ads...), reporting, etc...
Managing a smaller list of micro and macro influencers and setting up regular collaborations and partnerships: creating briefs, negotiating and communicating with agencies and talent managers, validating content, managing remuneration and publication timelines, optimising content, etc.
Brand content and DA
At le Closet, every season or important period of the year leads to a lifestyle photoshoot. I was able to take part in three of them: summer, back-to-school and winter/ holiday season. To ensure that at the end of the photo shoot we have all the photos and videos we need for our social networks and various communications operations, a brief is created.
Check out the brief I created for the 2023 Winter and Holiday shoot and some of the photos!
