BTClan: Website design concept

As part of a web design course, we had to choose a brand, a company or an entity in order to analyse their web presence and propose a content and brand identity strategy and web design. With my project group, we worked on the brand BTClan, a group of 2 young rappers from our city: Toulouse. 

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After discussion with the two rappers and extensive analysis on our part, we determined that the city of Toulouse had a major role in their identity as artists. It was also the notions of fire, warmth and cohesion with the audience that stood out the most. From there, we were able to build or at least highlight their brand identity and offer recommendations for their web strategy, in particular for their website. We set up the zoning, templates, wireframe, semantic field, moodboard, style sheet, prototype...